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Archive for February 26th, 2009

Free Lunch Incentive

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Having been in my professional industry for over a hundred years, or what feels like a hundred years, the personal invitation or news of others receiving an invitation to a seminar or presentation that gives a free lunch has been massive. Even outside my little cubical the world loves offering a “free lunch” while feeding you information, (pun intended). It’s kind of like the free hotel stay if you tour a condo or a free trip to Mexico if you allow a vacuum salesman to pour coffee grounds on your carpet. It’s classic marketing 101, “Bait ‘em with the prospect of free”.


Right off the bat this raises two questions. One, does this really make it free and two, what is the reasoning behind this shady offer of a free lunch?


Let’s start with; does this really make it free? Obviously the cliché, “There’s no such thing as a free lunch” comes to mind. Everyone loves the word “free” yet no one believes that it’s real. We all think or know that at some point there’s a catch, but that doesn’t stop us from hunting down anything that has the word “free” attached to it. In the end it’s impossible to deny that going to something to receive your “free” thing isn’t free. At the very least it costs you time and on some occasions that can seem like a rip off in comparison to the pain of “sitting through” whatever it is you have to endure.


What is the reasoning behind this shady offer of a free lunch? I think I answered this, for the most part, in the previous paragraph. People love the fantasy of “free stuff”. In my mind, I’ve always thought of how ridiculous, not to mention a waste of money, it is to feed people who have no intention of buying whatever it is you’re selling. A lot of them aren’t even listening to you or can’t hear you because of the crunching and munching echoing inside their skull. I suppose I’m totally wrong and this system of “feed and sale” is cost effective, because it happens all the time. Another cliché is, “The way to a man’s heart is through his stomach”. So perhaps, “The way to a company’s check book is through a free lunch”.


I wonder how long before they have a stripper dancing in the background during a presentation. That’d really fill the seats.


Egg On!

Ramblin’ Rooster

Written by Ramblin' Rooster

February 26, 2009 at 6:11 am